Job description
As the Growth Marketer at Rostudios - the world behind Rocycle and Roform - you will play a key role in accelerating our growth across both new and existing markets. You will own initiatives across our core growth pillars: Paid Advertising (Paid Social & Search), CRM & Email Marketing (including automation flows and newsletters), and Performance Optimization.
You will be responsible for managing both customer acquisition and retention strategies, using data-driven insights to scale our community, maximize engagement, and increase customer lifetime value.
Paid Advertising
- Plan, execute, and optimize paid advertising campaigns (Meta, Google, TikTok) aligned with commercial and brand objectives.
- Monitor performance metrics and run regular reviews to assess effectiveness and opportunities for optimization.
- Manage campaign budgets to maximize ROAS and ensure efficient spend across markets.
- Create seasonal asset briefs and collaborate with the creative team to produce engaging full-funnel campaign content.
- Identify new paid media opportunities, testing platforms, formats, and targeting strategies to stay ahead of industry trends.
CRM (Customer Relationship Management)
- Develop and execute CRM strategies to strengthen customer relationships, grow the subscriber base, and drive retention.
- Build segmentation strategies to deliver personalized and timely communications across the lifecycle.
- Set up and optimise email automation flows (welcome, reactivation, loyalty) and targeted campaigns based on customer behaviour.
- Collaborate with the brand marketing team on seasonal email calendars and creative direction.
- Continuously test and optimise subject lines, content, timing, and targeting to improve open, click, and conversion rates.
Performance & Analytics- Track and analyse KPIs across paid and CRM channels, making data-led recommendations to improve acquisition and retention.
- Use insights to inform creative briefs, audience targeting, and budget allocation.
- Provide regular performance reports to the wider marketing team, highlighting wins and areas for improvement.
About us
At Rostudios, we believe movement has the power to transform lives. As the brand behind Rocycle and Roform, our vision is simple yet bold: To inspire people to be fit and happy. Every day. Every class.
Founded in 2015 by Rogier, Rostudios began with a single idea - to make fitness feel joyful, human, and connected. What started as one concept has grown into a global community spanning 4 countries and 2 continents, with studios in Amsterdam, Berlin, New York City, Antwerp, Munich, Brussels, Hamburg, Rotterdam, Düsseldorf, Utrecht, and more.
We’re a fast-growing company with a clear vision and an unshakable passion for people. Our mission goes beyond workouts: we uplift. From the riders on the bike to the reformer enthusiasts on the carriage, to the teams who make it all happen behind the scenes - every person plays a part in creating something extraordinary.
Our Concepts
Rocycle
Rocycle is our rhythm-based indoor cycling experience - an immersive ride where music, movement, and motivation come together. Lights low, energy high, and heart open: head in the clouds, in the moment, all we have is now. Riders leave inspired and empowered, guided by best-in-class instructors who bring rhythm, heart, and connection to every class.
Roform
Roform is our Pilates-inspired reformer strength workout that combines breath work with strength, mobility with flexibility. It’s a mindful yet powerful practice designed to build balance and awareness from the inside out. Every class helps you move your mind home to your body, leaving you feeling grounded and strong.
Our Community
We believe in high-quality experiences at an inclusive price, welcoming a wide variety of people into our studios. Our spaces are built on energy, warmth, and belonging. At Rostudios, everyone fits in - no matter where you start, or how you move.
Our instructors and studio teams are at the heart of it all. They inspire. They motivate. They create the magic that keeps our community coming back, class after class.
This is more than fitness. It’s social fitness redefined.
It’s a movement, a mindset, and a community.
If you’re ready to grow, inspire, and move people every day - join us at Rostudios.
